Checklist for a Successful Drop on fxhash (for artists and collectors)

We know fxhash quite well because it is the main platform on which we drop usually. We are also collecting frequently pieces of other generative artists we like.
Drop after drop, mint after mint, we've discovered some good practices that every fxhash artists (and probably collectors) should know.

The art scene is complex, and I think you'll be able to find nice counterexamples for most of our points. Feel free to bend these rules 😉
Without further ado, here are the tips.

Technical aspects

Determinism

Your projects must be deterministic. Your work must produce the same result given the same transaction hash.

Dimensionless

In most cases, your work must produce the same artwork at different sizes. To test that, resize your window and compare outputs.

fxpreview()

To be sure to get a good thumbnail, please use the fxpreview() function.

High resolution outputs

It's always great to be able to get the output in high resolution if possible, for example to print it. Try to add a shortcut to download an high resolution image or generate them locally and add a link on your website.

For more information, please read this guide:

fxhash — Guide to mint a Generative Token

Learn how to create and publish a Generative Token on fxhash

Aesthetic Aspects

Beautiful by default

You can add shortcuts or interactivity, but I think your artwork must be nice by default. Think of the default output be the best to be displayed in a gallery, printed...

The Drop

Before

• Publish your mint 4-7 days in advance
• Announce your mint 4-7 day before on Twitter
• Check if there are projects with the same name
• Ask for price advice from your collectors, your artist friends...
• Load your project frequently (not just before the drop) in the sandbox, check if everything is working, if features are displayed, if they're no JS/CSS bug
• Test your project on different browsers, old computers, tablets, phones... send it to your friends
• Register an account on Netlify for free (use your github account, it is easy and quick), then do Add new site > Deploy manually. You can drop the exact same zip file as you use for fxhash into there, and you'll get a free random generated domain that hosts a version of your project for easy sharing. (piterpasma tips)
• Check if you follow all the tips mentioned in the Technical aspect paragraph
• Prepare description, name… to avoid typo. Write everything you must fill in (even the tags, and the pricing and percentages), into a text file in case you have to do it again (piterpasma tips)
• Do some print tests

Meanwhile

• Collect some editions for you. It's always useful to have some to offer, organise contests if you want... and it's also a good way to test.
  You can do this by adding some reserve editions. You'll be sure to have a few editions for you in case your project sells out quickly.

After

• Stay available for a few hours after the mint to chat on Discord and Twitter, thanks collectors, check if everything is OK…
• Search your name or project name on fxhash Discord to see what it’s said, same on Twitter (btw it's a good idea to check from time to time)

Profile

On fxhash, I think the main goal of the profile should be to prove your identity.

• use the same avatar as your other social networks profiles
• describe who you are in the description
• create your Tezos Profile
• have you TzKT profile verified (doc)
• get your profile verified (doc)

Communication/Marketing

• focus on Twitter
• do not shill... never... no really, don't do that
• share useful content, success, milestone
• share your WIP on Twitter and some Discord (lot of Discord have a WIP section)
• chat with other artists, your collectors...

For example, here is how we've shared our process and WIP about our current collab:

Security

When you mint a project on fxhash (and it's the same on most of NFT platforms), you can earn royalties when an edition is sold on secondary market. As far as I know, your wallet address is set for ever in the smart contrat. You can't change it if the security of your wallet is compromised (ex: some one stole your seed).

• My advice for that is to use a hard wallet from day 1.

To go further, I wrote a more detailed article on good practices to follow with a hardware wallet :

Hardware wallet 101 for NFT artists (special royalties)

How to migrate from Temple/Kukai to hardware wallet like Ledger?

Immutable CollectiveCamille Roux

Good luck for your next drop! 🍀